The Better Business Bureau serving Dallas and Northeast Texas was honored with two awards at the 42st International Assembly of BBBs in Washington, DC, on October 2, 2012. The awards recognize outstanding work by the BBB in Dallas in marketing and branding, and in outreach to consumers and businesses.
The Outstanding BBB Awards recognize innovation and celebrate great ideas to help BBBs address challenges and work for continuous improvement. BBBs submit award entries outlining programs or projects and the results. A committee of BBB professionals selects the winners.
“We’re proud to have our marketing, branding, and outreach efforts recognized as effective messages to consumers and businesses,” said Jay Newman, President and CEO of the BBB serving Dallas and Northeast Texas. “These projects highlight the meaning and importance of trust, and show that BBB is working to help consumers find businesses to trust.”
The BBB in Dallas was recognized with these awards:
Outstanding Marketing/Branding – To raise awareness of BBB’s mission to work for trust in the marketplace, BBB in Dallas presented the first-ever BBB Student Video Contest. Students at Booker T. Washington High School for the Performing and Visual Arts in Dallas produced videos on the theme of “Start With Trust”, posted the videos to the BBB Dallas YouTube channel, and promoted views through social media. Visits to the BBB Dallas Facebook page jumped and fans doubled, with the most popular post about the videos garnering nearly 5,000 views. See the student videos at http://www.youtube.com/playlist?list=PL7823B33E36383BB2. Submitted by Jeannette Kopko, Senior Vice President, Communications.
Outstanding Outreach to Consumers and Businesses – To educate consumers and businesses about BBB and the high standards to which BBB Accredited Businesses must meet and adhere, BBB conducted a multi-media campaign including billboards around the city and advertising in D Magazine and D CEO Magazine. The billboards featured the BBB Accredited Business Seal as "The Sign of Good Business" showing that an Accredited Business is screened, approved and monitored. The magazine ads showcase the BBB mission to promote trust in the marketplace. In the first 6 months of 2012, inquiries to check out businesses increased by 27% over the same period the previous year. Submitted by Herb Pratt, Senior Vice President of Marketing / Accreditation, and Jeremiah McClure, Inside Performance and Development Manager.
BBB serving Dallas and Northeast Texas is a local, independent, non-profit organization working for marketplace trust. The BBB system celebrates its Centennial in 2012, with 115 BBBs serving the U.S. and Canada. BBB is supported by businesses that adhere to the BBB Code of Business Practices (accreditation standards), based on the Standards for Trust:
· Build Trust
· Advertise Honestly
· Tell the Truth
· Be Transparent
· Honor Promises
· Be Responsive
· Safeguard Privacy
· Embody Integrity
BBB services include BBB Business Reviews with information to help consumers check out businesses; lists of BBB Accredited Businesses; alerts and tips for consumers and businesses; customer complaint processing; and advertising review to promote truth in advertising. BBB services are free to the public, and are available for both BBB Accredited Businesses and non-accredited businesses.
In 2011, BBB in Dallas provided 5,885,694 instances of service, including 2,576,030 web page visits, 2,329,833 requests for BBB Business Reviews, 35,521 customer complaints filed, and more.
To learn more, start at www.bbb.org. Get the free BBB iPhone app at www.bbb.org/iphone, and follow us on Facebook, Twitter, and YouTube.
